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Thursday, 25 October 2012

The story of GOOGLE

Larry Page and Sergey Brin found the dominant, efficient, unbeatable web search giant company on the earth, in 1998, with an intention of putting together world’s information and making it easily accessible. There evolved a new definition for web search, which created a history. Their web search criteria revolutionized and ruled the Web. The base idea by which they created the search technology for Google mostly pivoted on a key point “Their technology analyzed the number of times a given website was linked to by other sites; assuming that the more links, the more relevant the site is and ranked the sites accordingly”. Today Google stands with pride with a yearly revenue of $6 billion and both Larry Page and Sergey Brin, the world’s richest technocrats. Recently the verb “to Google” made its place into Oxford English Dictionary.

Google achieved a path breaking success and was the most loved site of the customers through out the world, because of the fact that Google has a highly user friendly and simple interface. Other things that added upon for the success of Google were; paid links were clearly demarcated and identified, pop-windows or banner ads were not used and the homepage offered a clear logo and a single search box, where as the other search engines of that era were unbelievably saturated with sponsor messages. The major criteria that account to the huge success of Google other than technology are its site design and the mode of advertising.
Brin and Page met in computer science Ph.D. program at Stanford in the mid 90’s. Google started as a research project at Stanford University, created by Ph.D. candidates Larry Page and Sergey Brin when they were 24 years old and 23 years old respectively. Brin and Page first began with BackRub software and re-launched it under the name Google, chosen as a play on words of ‘googol’ a mathematical term meaning ‘one’ followed by 100 zeros. They used Stanford University website to host their program, with their website being google.stanford.edu.

Both friends together started working on the revolutionary search technology since 1996 and in 1998 they dropped out of Stanford and they started Google at a garage office, at Melano Park. Later in 2004, they took the company public.

Page ran Google as co-president along with Brin until 2001, while they hired Eric Schmidt as Chairman and CEO of Google. In January 2011, Google announced that Page would replace Schmidt as CEO in April the same year. Both Page and Brin earn an annual compensation of one dollar. On April 4, 2011, Page officially became the chief executive officer of Google, while Schmidt stepped down to become executive chairman.

Googleplex NYC, U.S.A
Tech journalists, Android journalists and Android enthusiasts thinking about moving to Mountainview California to be closer to the Googleplex, fuggedaboutit.  Google has closed a deal worth $1.8 billion dollars, purchasing an entire city block in New York City.

Although they are keeping their campus at 1600 Ampitheater Parkway in Mountainview California, Googlers on the east coast now have a new address, 111 8th Avenue New York, NY.  The collossal structure only fit for a king, or well Google, sits between 8th and 9th avenues and 15th and 16th strees, blockwide. It’s in the Chelsea neighborhood.

The Googleblock, as we’re going to call it, is 3 millon square feet. At the rate of Google’s growth they should have no problem filling the space.

Let us see how Google, started as a research project in a dorm room and then a cramped garage, has now become the largest internet company in the world.

On September 13, 1997, www.google.com was officially registered. One year later, Brin and Page incorporated Google as a private company, on September 7, 1998. It is an amazing fact that over 10,000 people viewed Google everyday at its very beginning stage, just by word of mouth advertising and continued to grow at the rate of 20% per month. In spite of many people using Google, Brin and Page did not have enough resources like computers to provide outstanding services to the customers. As they wanted everyone in the world to use Google search engine, they were desperately in need of capital, when the co-founder of Sun Andy Bechtolsheim wrote a check for $100,000 to an entity called Google Inc, which had not come into existence yet, in August 1998. In September, Google was incorporated in California, and Page and Brin opened a new bank account on the company’s name in which Andy’s cheque was deposited. They nearly bought 120 hard drives for a good deal, using all credit cards of their friends, and had a massive credit card debt. They felt some relief when private investments from Stanford came through.

The company later shifted from the dorm to a friend’s garage at 232 Santa Margarita, Menlo Park. In December 1998, Google was recognized as top 100 web sites of choice, as a search engine providing extremely relevant results, by Times magazine. Brin and Page soon came to know that they had hit something big. As some potential partners like Yahoo! showed little or no interest to license their technology, they decided to grow the company by themselves.

Soon they began approaching angel investors, venture capitalists and tried hard to raise money and had been successful, because most of them were convinced to invest for the great and worthy product they had in hand and everyone were using it. They managed to raise nearly $1million in all.

In 1999, Google finally moved into an office at 165 University Avenue in Palo Alto, California, with just eight employees. By this time, Google was answering over 500,000 searches each day. The same year, Google got its first commercial search customer, Red Hat, and managed to secure $25 million from two leading venture capital firms, Sequoia Capital and Kleiner Perkins, in Silicon Valley. As Google started hiring more number of people, Google’s headquarters was shifted to its current location 2400 E. Bayshore, Mountain View, California. Companies such as AOL/Netscape selected Google as its search engine, pushing Google’s users into millions.

In the year 2000, as many as 15 language versions of google.com were released (French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian, Danish, Chinese, Japanese and Korean). Google forged a partnership with Yahoo! and announced first billion-URL index to become world’s largest search engine.

In the year 2001, Google had a partnership with Universo Online (UOL), making Google the major search service for millions of Latin Americans and its index size increased to 3billion web documents. In 2002 the first Google’s hardware was released, Ad words were released on new cost-per-click basis, A set of API’s were released enabling developers to query more than 2 billion documents and program them in their favorite environment including Java, Perl and Visual Studio. A major partnership with AOL was announced to offer Google search, for more than 34mn customers using CompuServe, Netscape, and AOL.com. Google’s R&D team released Google labs a place to try beta technologies.

In the year 2003, Google acquired Pyra Labs, the creators of Blogger. Google launched, content-targeted advertising service, enabling publishers large and small to access Google‘s vast network of advertisers. Google Print was also launched. In 2004, the company moved to “Googleplex” at 1600 Amphitheatre Parkway in Mountain View, with a big campus to accommodate 800 plus employees. Orkut was launched to enter sphere of social networking. Google search index hit 6bn items, including 880 million images and 4.28 billion web pages. The company went public offering 19,605,052 shares on Wall Street, at $85 per share, on August 18, 2004. Google index reached nearly 8bn.

Likewise, over the consequent six years, Google continued to grow and expand its services. It introduced innovative advertising programs, improved its own benefits,went international and partnered with other corporate giants. Today, Google became the only website, available in more than 35 languages and is used by over 380 million people worldwide. There is no surprise to say that people of all age groups cannot live without Google.