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Thursday, 25 October 2012

The story of GOOGLE

Larry Page and Sergey Brin found the dominant, efficient, unbeatable web search giant company on the earth, in 1998, with an intention of putting together world’s information and making it easily accessible. There evolved a new definition for web search, which created a history. Their web search criteria revolutionized and ruled the Web. The base idea by which they created the search technology for Google mostly pivoted on a key point “Their technology analyzed the number of times a given website was linked to by other sites; assuming that the more links, the more relevant the site is and ranked the sites accordingly”. Today Google stands with pride with a yearly revenue of $6 billion and both Larry Page and Sergey Brin, the world’s richest technocrats. Recently the verb “to Google” made its place into Oxford English Dictionary.

Google achieved a path breaking success and was the most loved site of the customers through out the world, because of the fact that Google has a highly user friendly and simple interface. Other things that added upon for the success of Google were; paid links were clearly demarcated and identified, pop-windows or banner ads were not used and the homepage offered a clear logo and a single search box, where as the other search engines of that era were unbelievably saturated with sponsor messages. The major criteria that account to the huge success of Google other than technology are its site design and the mode of advertising.
Brin and Page met in computer science Ph.D. program at Stanford in the mid 90’s. Google started as a research project at Stanford University, created by Ph.D. candidates Larry Page and Sergey Brin when they were 24 years old and 23 years old respectively. Brin and Page first began with BackRub software and re-launched it under the name Google, chosen as a play on words of ‘googol’ a mathematical term meaning ‘one’ followed by 100 zeros. They used Stanford University website to host their program, with their website being google.stanford.edu.

Both friends together started working on the revolutionary search technology since 1996 and in 1998 they dropped out of Stanford and they started Google at a garage office, at Melano Park. Later in 2004, they took the company public.

Page ran Google as co-president along with Brin until 2001, while they hired Eric Schmidt as Chairman and CEO of Google. In January 2011, Google announced that Page would replace Schmidt as CEO in April the same year. Both Page and Brin earn an annual compensation of one dollar. On April 4, 2011, Page officially became the chief executive officer of Google, while Schmidt stepped down to become executive chairman.

Googleplex NYC, U.S.A
Tech journalists, Android journalists and Android enthusiasts thinking about moving to Mountainview California to be closer to the Googleplex, fuggedaboutit.  Google has closed a deal worth $1.8 billion dollars, purchasing an entire city block in New York City.

Although they are keeping their campus at 1600 Ampitheater Parkway in Mountainview California, Googlers on the east coast now have a new address, 111 8th Avenue New York, NY.  The collossal structure only fit for a king, or well Google, sits between 8th and 9th avenues and 15th and 16th strees, blockwide. It’s in the Chelsea neighborhood.

The Googleblock, as we’re going to call it, is 3 millon square feet. At the rate of Google’s growth they should have no problem filling the space.

Let us see how Google, started as a research project in a dorm room and then a cramped garage, has now become the largest internet company in the world.

On September 13, 1997, www.google.com was officially registered. One year later, Brin and Page incorporated Google as a private company, on September 7, 1998. It is an amazing fact that over 10,000 people viewed Google everyday at its very beginning stage, just by word of mouth advertising and continued to grow at the rate of 20% per month. In spite of many people using Google, Brin and Page did not have enough resources like computers to provide outstanding services to the customers. As they wanted everyone in the world to use Google search engine, they were desperately in need of capital, when the co-founder of Sun Andy Bechtolsheim wrote a check for $100,000 to an entity called Google Inc, which had not come into existence yet, in August 1998. In September, Google was incorporated in California, and Page and Brin opened a new bank account on the company’s name in which Andy’s cheque was deposited. They nearly bought 120 hard drives for a good deal, using all credit cards of their friends, and had a massive credit card debt. They felt some relief when private investments from Stanford came through.

The company later shifted from the dorm to a friend’s garage at 232 Santa Margarita, Menlo Park. In December 1998, Google was recognized as top 100 web sites of choice, as a search engine providing extremely relevant results, by Times magazine. Brin and Page soon came to know that they had hit something big. As some potential partners like Yahoo! showed little or no interest to license their technology, they decided to grow the company by themselves.

Soon they began approaching angel investors, venture capitalists and tried hard to raise money and had been successful, because most of them were convinced to invest for the great and worthy product they had in hand and everyone were using it. They managed to raise nearly $1million in all.

In 1999, Google finally moved into an office at 165 University Avenue in Palo Alto, California, with just eight employees. By this time, Google was answering over 500,000 searches each day. The same year, Google got its first commercial search customer, Red Hat, and managed to secure $25 million from two leading venture capital firms, Sequoia Capital and Kleiner Perkins, in Silicon Valley. As Google started hiring more number of people, Google’s headquarters was shifted to its current location 2400 E. Bayshore, Mountain View, California. Companies such as AOL/Netscape selected Google as its search engine, pushing Google’s users into millions.

In the year 2000, as many as 15 language versions of google.com were released (French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian, Danish, Chinese, Japanese and Korean). Google forged a partnership with Yahoo! and announced first billion-URL index to become world’s largest search engine.

In the year 2001, Google had a partnership with Universo Online (UOL), making Google the major search service for millions of Latin Americans and its index size increased to 3billion web documents. In 2002 the first Google’s hardware was released, Ad words were released on new cost-per-click basis, A set of API’s were released enabling developers to query more than 2 billion documents and program them in their favorite environment including Java, Perl and Visual Studio. A major partnership with AOL was announced to offer Google search, for more than 34mn customers using CompuServe, Netscape, and AOL.com. Google’s R&D team released Google labs a place to try beta technologies.

In the year 2003, Google acquired Pyra Labs, the creators of Blogger. Google launched, content-targeted advertising service, enabling publishers large and small to access Google‘s vast network of advertisers. Google Print was also launched. In 2004, the company moved to “Googleplex” at 1600 Amphitheatre Parkway in Mountain View, with a big campus to accommodate 800 plus employees. Orkut was launched to enter sphere of social networking. Google search index hit 6bn items, including 880 million images and 4.28 billion web pages. The company went public offering 19,605,052 shares on Wall Street, at $85 per share, on August 18, 2004. Google index reached nearly 8bn.

Likewise, over the consequent six years, Google continued to grow and expand its services. It introduced innovative advertising programs, improved its own benefits,went international and partnered with other corporate giants. Today, Google became the only website, available in more than 35 languages and is used by over 380 million people worldwide. There is no surprise to say that people of all age groups cannot live without Google.


Wednesday, 26 September 2012

Modem and Switches


One of the basic technical interview question:
Modem
A modem is adevice or program that enables acomputer to transmit dataover, for example, telephone or cable lines.There are different kinds of modems available in the market like LAN modem and Wifi Modems.




Switches


Switches are a fundamental part of most networks. Switches enable several users to send information over a network. Users can send the information at the same time and do not slow each other down. Just like routers allow different networks to communicate with each other, switches allow different nodes of a network to communicate directly with each other. A node is a network connection point, typically a computer. Switches allow the nodes to communicate in a smooth and efficient manner.

Routers

Routers are physical devices that join multiple wired or wireless networks together. Technically, a wired or wireless router is a Layer 3gateway, meaning that the wired/wireless router connects networks (as gateways do), and that the router operates at the network layer of the OSI model.

Basic difference between Router and Switch

A router is a more sophisticated network device than either a switch or a hub. Like hubs and switches, network routers are typically small, box-like pieces of equipment that multiple computers can connect to.
Each features a number of "ports" the front or back that provide the connection points for these computers, a connection for electric power, and a number of LED lights to display device status.
While routers, hubs and switches all share similar physical appearance, routers differ substantially in their inner working.

7 layers of Networking

    Interview questions in networks:

7 layers of Networking


Layer 1 PHYSICAL
Layer 2 DATA-LINK
Layer 3 NETWORK
Layer 4 TRANSPORT
Layer 5 SESSION
Layer 6 PRESENTATION
Layer 7 APPLICATION


The function of each layer:

Physical Layer -The physical layer is concerned with transmitting raw bits over a communication channel though hubs, wires (cat5UTP), modems, network cards… basically anything that is physical to the network.
THE DATA-LINK LAYER -The data link layer takes raw transmission and transform it into a line that appears free of transmission errors in the network layer
THE NETWORK LAYER -The network layer is concerned with controlling the operation of the subnet. A ROUTER is used to determining how packets are routed from source to destination
THE TRANSPORT LAYER -The transport layer “DIRECTS PACKETS”, splits it up into smaller units if need be, pass these to the network and ensure that the pieces are travelling in an orderly fashion.
THE SESSION LAYER -The session layer allows different machines to establish sessions between themselves
THE PRESENTATION LAYER -The Presentation Layer’s job is managing data restructures and converting from the representation used inside the computer to the network standard representation an visa versa
THE APPLICATION LAYER -The Application layer contains a variety of protocols that are commonly required. Another Application layer function is file transfer. Different file systems have different file naming conventions, different ways of representing text lines, and so on

Saturday, 22 September 2012

sizeof operator

We know that the sizeof(variable) returns the size of the variable and sizeof(pointer) returns the amount of memory that can be addressed  in bytes.

Try this program:


01
#include
02
#include
03
using namespace std;
04
void sz(int p[]){

05
   cout<<"sz: "<<sizeof(p)<<"\n";
06
}
07
int main(){
08
   int p[]={1,2,3,4};
09
   cout<<"main: "<<sizeof(p)<<"\n";
10
   sz(p);
11
   cout<<"main: "<<sizeof(p)<<"\n";
12
   cout<<"sizeof(p):"<<sizeof(p)<<"   sizeof(&p[0]):"<<sizeof(&p[0])<<"\n";
13
   return 0;
14
}

Output you get will be:

1
main: 16
2
sz: 8
3
main: 16
4
sizeof(p):16   sizeof(&p[0]):8


int p[4];
we know that p points to the first element in the array so the sizeof(p) should return the size of the memory being addressed, and so p is same as &p[0] and so sizeof(p) and sizeof(&p[0]) should be same.But that is not the case, sizeof(p) gives the sizeof the array in bytes i.e sizeof(int)*4 in this case.



Monday, 3 September 2012

google's fast internet


    





     Talking about any app or new website of Google.We talking about Google new launch 'World's Fastest Internet'.This time Google launches world's most fastest internet.This new services rocking whole world and will revolute the whole cyber world{hope so}.Chicago: Residents of community Kansas City will be having the worlds fastest internet that is available. Google announced on Thursday that its ultra-high speed internet service Google

Fiber, will be made available in Kansas City in September. Google gives an speed of one gigabit {1000mb} per second.Google said that this speed is 100 times more fastest that a
American use in its broadband.The reason of fasting internet is that instead of broadband Google Fiber is composed of thin optical fiber lines that run directly from a person's home to a data center. What Is The Downloading Speed ? Well this is the question appear in you
mind that what will be its actually downloading speed.I will tell you its real downloading speed.It will only take 3 second to download 100 photos compared to 4 minutes 40 seconds.3seconds to download 100 songs as compared to 5 minutes 28 seconds.And only take 7 seconds to download a High definition movies instead 10 minutes of using USA
high speed broadband Google Launches Additional Features Google also launches additional features with the internet service doubling the as TV package allowing many of high definition tv channels.And you can also record eight tv channels at same time with 2TB storage capacity What is The Cost For Google High Speed Service For enjoying Google highest speed {1000mb} per second you need to pay $70/ month and $120/month including TV package.But Google gives free services to Hospitals and Schools.

Saturday, 25 August 2012

planetary alignment










Hi everybody this is an interesting fact...........
planetary alignment with the Giza Pyramids that happens once every 2,737 years. Planetary alignment will take place on December 3, 2012. The planets inline are Mercury, Venus, and Saturn. This image is a computer simulation of what it will look like. It will be a perfect alignment with the pyramids.

Sunday, 19 August 2012

KEY TRENDS IN IT 2012

As per the information of Gartner symposium the top ten trends in information technology in 2012 are as follows:

1 The evolution of virtualization: Virtualization will ultimately drive more companies to treat IT like a business. The danger during the next few years will be in following a specific vendor’s vision, though it is unlikely that any one vendor’s vision will prevail. Users should have their own visions of architecture control, and build toward it with a constantly updated strategic plan.
2 Big data, patterns and analytics: Unstructured data will grow some 80% over the course of the next five years, creating a huge IT challenge. Technologies such as in-line deduplication, automated tiering of data to get the most efficient usage patterns per kilowatt, and flash or solid-state drives for higher-end performance optimization, will increase in importance over the next few years, Cappuccio said. Analytics and other systems to monitor for recurring data patterns that could develop  into money making applications will also be important.
3. Energy efficiency and monitoring: The power issue has moved up the food corporate food chain, Cappuccio said.  Nascent tools are beginning to roll out that can use analytic tools to watch power usage on a variety of levels.  With the increased attention given to power consumption, it has become apparent that many systems are highly underutilized. At low utilization levels, they use a high percentage of their total energy draw. An average x86 server that is turned on, but idle, will draw upward of 65% of its nameplate wattage, for example.  IT organizations need a clear inventory of what compute resources are doing and what workloads there is the potential for significant waste of energy.
4. Context aware apps: The big question here how to do something smart to take advantage of smartphones.  Gartner has in the past said context-based computing will go beyond the business intelligence applications and truly make a unified communications environment possible by  bringing together data culled from social networks and mobile-devices.
5. Staff retention and retraining: Here the idea is developing a plan to get people excited about their jobs enough to stay.  And we’ll need is as starting in 2011 an average of 10,000 baby boomers will be eligible to retire every day for the next 19 years, Cappuccio said. Loyalty to one company is not a quality found in new workers.
6. Social networks:  Affordable and accessible technology has let individuals and  communities come together in a new way – with a collective voice – to make statements about our organizations, the products/services we deliver and how we deliver them, Cappuccio said. The collective is made up of individuals, groups, communities, mobs, markets and firms that shape the direction of society and business. The collective is not new, but technology has made it more powerful -and enabled change to happen more rapidly Cappuccio said. The collective is just beginning to have an impact on business operations and strategies but most organizations do not have a plan for enabling or embracing it.  Ignoring social networking is not an option, Cappuccio said.
7. Consumerization: The key trend here is the fact that new application types will be developed to address mobile users but they won’t be desktop replacement applications.  Still,  a secure, well-defined strategy needs to be put into place to take advantage of this development, Cappuccio said.
8. Compute per square foot:  Virtualization is one of the most critical components being used to increase densities and vertically scale data centers. If used wisely, average server performance can move from today’s paltry 7% to 12% average to 40% to 50%, yielding huge benefits in floor space and energy savings.  Two issues that need to be considered going forward are the number of cores per server — four- and eight-core systems are becoming common, and 16 cores will be common within two years –  and overall data center energy trends. IT will also have to address things like performance/licensing, Cappuccio said
 9. Cloud computing: While cost is a potential benefit for small companies, the biggest benefits of cloud computing are built-in elasticity and scalability. As certain IT functions industrialize and become less customized, such as email, there are more possibilities for larger organizations to benefit from cloud computing, according to Cappuccio.
 10. Fabrics: Gartner defines this infrastructure convergence as: The vertical integration of server, storage, and network systems and components with element-level management software that lays the foundation to optimize shared data center resources efficiently and dynamically. Systems put forth so far by Cisco and HP will unify network control but are not there yet.

Saturday, 4 August 2012

History of Friendship day



Happy friendship day
Friendship Day History: There is not much literature on Friendship Day history as we celebrate today. However, there are numerous folktales and several instance in mythological legends that shows that friends and friendship have been valued since the beginning of civilized world. As an intrinsically social creature, men love to make friends to further this process of socialization.
History of friendship day in US: Considering the valuable role friends play in our life it was deemed to fit to have a day dedicated to friends and friendship. The United States Congress, in 1935, proclaimed first Sunday of August as the National Friendship Day. Since then, celebration of National Friendship Day became an annual event. The noble idea of honoring the beautiful relationship of friendship caught on with the people and soon Friendship Day became a hugely popular festival. Following the popularity and success of Friendship Day in US, several other countries adopted the tradition of dedicating a day to friends. Today, Friendship Day is enthusiastically celebrated by several countries across the world including India. In 1997, the United Nations named Winnie - the Pooh as the world's Ambassador of Friendship.
Importance of Friendship in Mahabharata: In the famous Hindu epic ‘Mahabharata’, Lord Krishna demonstrates the many colors of friendship - affection, romance, brotherhood, protection, guidance, intimacy and even teasing. Friendship is all about these and much more.

Friendship Day

Friendship Day

Happy Friendship Day

Friendship Day

Orkut Scraps Images

Thursday, 12 July 2012

online job application

Are you a Online Job seeker? Here are Day's top suggestions for getting the most visibility out of your online application:
     1. Thoroughly read job descriptions. Most recruiters will tell you a big pet peeve is hearing from job seekers who apply even if they aren't qualified for the job. Take the time to understand exactly what the company expects from applicants for jobs that interest you; do not ignore the detailed description of what the job entails. "ATS technologies can filter candidates by those whose responses dovetail best with specific job descriptions. For the best response rates, make sure your content and experience match up accordingly," Day says.
2. Create an original cover letter. If the company asks for a cover letter, be sure to include one. Make sure to write one specific to your accomplishments and skills and one that addresses the job description properly. Go a step further and mention how you will use that knowledge and those skills on the job. Avoid sending out a generic, run-of-the-mill cover letter. "Despite the cover letter being digital, it's often the first thing recruiters read when viewing candidate profiles--even ahead of the resume," Day explains. "Use the cover letter as an opportunity to showcase your personality, qualifications, and desire for the job."
3. Identify key words and tailor your resume. Take your time and look over your resume. Find the key words in the job description and make sure you indicate how your accomplishments address those requirements. Be sure to customize your resume and/or cover letter slightly to each specific job.
4. Make sure your responses are on target and error free. "With paper applications, poorly written submissions can be tossed in the 'circular file,' never to be seen again," Day says. "But with digital applications, error-laden content lives on at that company, potentially hurting your chances for a relationship with the employer in the future as well." This is a scary thought, but one that should motivate you to triple-check your content for spelling, content, and grammar. Additionally, Day suggests you make sure all of your information is completely spelled out--in other words, avoid abbreviations. In many cases, abbreviations that may be understood readily by the hiring managers are not familiar to the first-line recruiters.
5. Maintain one candidate profile per company. Once you apply to a company that uses an ATS, the organization saves your personal information. While you should tailor your resume and/or cover letter for each job submission, maintain one master profile for all of your applications for that company. "Multiple profiles in one company's system can cause confusion," Day says. "By only submitting one profile per company, you can eliminate the odds of the wrong profile being disqualified by a first-line recruiter."
6. Fill out all fields within the application process. By filling out every field, you are not just giving information that could make you stand out from the competition, but also demonstrating your interest and desire for the job. Many recruiters just skip over candidates who don't complete their applications. Also, Day explains that with an ATS in place, many companies filter candidates by their responses to certain fields within the online application forms. Don't miss out on any chances to be included in the recruiters' filtering processes for the position.
7. Ensure your social profile is current. Companies are now encouraging candidates to include professional information from their social profiles, typically LinkedIn, Google+, or Facebook, within their online application process. "The ability to view your dynamic social profile(s), allows recruiters to see your current work status and determine whether timing is right to extend you an interview or even a job offer. At iCIMS, we refer to this as a 'social resume,'" Day says.
8. Clean up your public social media profile. A technology-savvy hiring company is more likely to take an active interest in your social media profile postings. Make sure you don't have public images or content that would distract, or worse yet, deter hiring managers or recruiters from wanting to hire you. Don't provide red flags for recruiters and hiring managers. "If used properly, social media can help you connect with potential employers--just make sure your online data is working for you, not against you," Day concludes.
9. Review all the information you imported before submitting. Before hitting the submit button, take a final glance at the content you have provided. Keep in mind that once you hit that button, your information is sent to the recruiter directly. First impressions are important, so make the best one possible when you apply.

Tuesday, 3 July 2012

Global Recession

1. Food
No one can survive without basic food material like milk, vegetables and drinking water. Food processing companies will not be affected much and rather will earn profits by increasing the prices. These are the basic needs which we as a common man can not produce by our self.

According to MFPI, the food processing industry in India was seeing growth even as the world was facing economic recession. According to the minister, the industry is presently growing at 14 per cent against 6–7 per cent growth in 2003–04.The Indian food market is estimated at over US$ 182 billion, and accounts for about two thirds of the total Indian retail market. Further, the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025

2. Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelers will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters. The freight traffic of Indian Railways has continued to grow in the last few months, albeit at slow pace, indicating only marginal impact of the global recession on the Indian economy.

The Railways registered 13.87% growth in revenue to Rs 57,863.90 crore in the first nine months ended December 31, 2008. While total earnings from freight increased by 14.53% at Rs 39,085.22 crore during the period, passenger revenue earnings were up 11.81% at Rs 16,242.44 crore. The Railways have enhanced freight revenue by increasing its axle loading, improving customer services and adopting an innovative pricing strategy.

3. PSU Banks 
As seen in the private sector much of the job cuts due to global slowdown, its the PSU sector Banks which gained much confidence due to job safety and security. More and more people are likely to turn towards government institutions, particularly banks in the quest for safety and security.

A report "Opportunities in Indian Banking Sector", by market research company, RNCOS, forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 23.3 per cent till 2011.

4. Education
As Education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap. The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join. We will see more and more foreign educational institutions to come up in India in recent coming years. 

Huge government as well as private investment is likely to flow into the Indian educational system. D E Shaw, a US$ 36 billion, global private equity firm is planning to invest around US$ 200 million in the Indian education sector.

5. Telecom 
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication. With cheap cell phones available in the Indian market and cheaper call rates, the sector has become the necessity and primary need of everyday life. 

Telecom sector, according to industry estimates, year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million – a full century ! The Telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession. The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010.

6. IT 
Recent news shown that Indian IT sector will grow 30-40% next year. And on the other side to survive in current slowdown, industries have to decrease the cost and for that they will resort to customized IT solutions which will further boost up the software solution demand.

India is fast becoming a hot destination for outsourced e-publishing work. As per a Confederation of Indian Industry (CII) report, the industry is growing at an annual rate of 35 per cent and India's outsourcing opportunities in the value-added and core services such as copy editing, project management, indexing, media services and content deployment will help make the publishing BPO industry worth US$ 1.46 billion by 2010.

7. Health care
India in case of health care facilities still lakes the adequate supply. In Health care sector also there is huge gape between demand and supply at all the levels of society. Still there are so many urban areas were you could hardly find any multi specialty hospital. And in case of metros the market sentiments itself created a need of psychological consultation. 

Healthcare, which is a US$ 35 billion industry in India, is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017. The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs.

8. Luxury products
The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly. They will not change their life style and will not stop spending on luxurious goods. So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it. Luxury car makers are pouring in to woo the nouveau riche (Audi, BMW are the most recent entrants).

According to recent research on luxury trends, the number of families with annual incomes of more than $230,000 will have more than doubled from 20,000 in 2002 to 53,000 by the end of 2005 and will grow to 140,000 by 2010.

9. M&A & Marketing Consultants 
As in the current business slow down survival will be the main focus, the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market. Others may join hands to fight with this situation together will call for the Marketing & M&A consultants. In a booming market there are growth strategies and M&A opportunities to advise on. When businesses are cutting back, consultancies will be right there to help clients decide where to wield the axe.

According to Ministry of Commerce and Industry’s estimation, the current size of consulting industry in India is about Rs.10000/- crores including exports and is expected to grow further at a CAGR of aprox. 25% in next few years

10. Media and Entertainment

In current bad times, where people are losing jobs and getting enough time to watch TV, they will seek entertainment at home and hence advertising revenues will increase for the commercial channels. Also businesses like production of religious texts and religious materials, religious channels will do well. The TRP of religious channels will increase compare to the other entertaining/commercial channels. 

According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI), the Indian M&E industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 23.81 billion by 2012. According to the PWC report, the television industry was worth US$ 5. 48 billion in 2007, recording a growth of 18 per cent over 2006. It is further likely to grow by 22 per cent over the next five years and be worth US$ 12. 34 billion by 2012.

Monday, 2 July 2012

How to get full-screen mode for 16-bit apps in Windows Vista and 7


I am having lab session for SS and PCD and we are using the traditional softwares .So in Windows Vista and Windows 7, these compilers are shown very small. So i was experimenting how to get it full screen and finally found a solution. Go to device manager and disable the Display Driver. And after you use the compilers and other 16bit apps, just enable it back . You might need to use Alt+Enter to switch to fullscreen.. Enjoy  

Monday, 25 June 2012

surface tablet

       Microsoft’s  Surface is designed to work as both tablet and PC and comes in a version running Windows RT as well as a version running Windows 8 Pro.Super-thin, the tablet is just 9.3mm thin for the Windows RT version and 13.5mm for the Pro version. Both have two full size USB ports — something you won’t find on the vast majority of the tablet competition. You’ll also find a Micro SD port on the side of the RT version and a microSDXC port of the Pro version for adding data to the device or reading files (like pictures from your digital camera) on the fly.Surface has a 10.6-inch 16:9 widescreen HD display screen. Designed to be mobile yet sturdy, the screen is made of Gorilla Glass -– an ultra-strong glass – to prevent scratches and breaks if it takes a tumble.



             While nearly a week has passed since Microsoft announced its Surface tablets, details about the slates remain sketchy. What isn't sketchy, though, are the strong opinions of technology watchers about the new devices.
Without doubt, the Surface tablets -- one line running Windows RT, the other running Windows 8 -- have their fans and detractors, but most acknowledge the move will be a game-changer for Microsoft, whether it's successful or it falls flat on its face.
             How clear that story will be remains to be seen, however. The iPad is a single product. Surface will be two products running operating systems designed for different processors.

                                                        

Thursday, 24 May 2012

Ecofriendly energy


கே.ஆர். ஸ்ரீதர் - இன்றைய தேதியில் அமெரிக்கா முழுமைக்கும் வியப்போடு கவனிக்கப்பட்டு வரும் பெயர்....
இதுவரை யாருமே செய்திராத ஓர் அதிசயத்தை செய்து காட்டியதன் மூலம் அமெரிக்க பிஸினஸ் உலகமே இவரை அண்ணாந்து பார்த்துக் கொண்டிருக்கிறது. இதில் பெருமைக்குரிய விஷயம், இவர் ஒரு தமிழர் என்பதே.

அப்படி என்னதான் சாதனை செய்துவிட்டார் இந்தத் தமிழர்? கே.ஆர். ஸ்ரீதர்....

திருச்சியில் உள்ள ரீஜினல் என்ஜினீயரிங் காலேஜில் (தற்போது என்..டி.) மெக்கானிக்கல் என்ஜினீயரிங் படித்து முடித்தவுடன் அமெரிக்காவில் உள்ள இல்லினாய்ஸ் பல்கலைக்கழகத்தில் நியூக்ளியர் என்ஜினீயரிங் படித்து விட்டு, அதே பல்கலைக்கழகத்தில் ஆராய்ச்சி செய்து டாக்டர் பட்டமும் பெற்றார் ஸ்ரீதர். மிகப் பெரிய புத்திசாலியாக இருந்த இவரை நாசா அமைப்பு உடனடியாக வேலைக்கு எடுத்துக் கொண்டது.

அரிசோனா பல்கலைக் கழகத்தில் உள்ள ஸ்பேஸ் டெக்னாலஜீஸ் லேபரட்டரியின் இயக்குநராக அவரை நியமித்தது.
செவ்வாய்க் கிரகத்தில் மனிதன் வாழ முடியுமா? அதற்குத் தேவையான சாத்தியக்கூறுகளைக் கண்டுபிடிப்பது எப்படி? என்பது பற்றி ஆராய்ச்சி செய்வதே ஸ்ரீதரின் வேலை. முக்கியமாக செவ்வாய்க் கிரகத்தில் மனிதன் சுவாசிக்கத் தேவையான ஆக்ஸிஜனை தயார் செய்ய முடியுமா என்கிற ஆராய்ச்சியை மேற்கொண்டார். இந்த ஆராய்ச்சியில் மிகப் பெரிய வெற்றியும் பெற்றார்.


ஆனால் அமெரிக்க அரசாங்கமோ திடீரென அந்த ஆராய்ச்சியை ஓரங்கட்டிவிட்டது. என்றாலும் தான் கஷ்டப்பட்டு கண்டுபிடித்த விஷயத்தை ஸ்ரீதர் அப்படியே விட்டுவிடவில்லை. அந்த ஆராய்ச்சியை அப்படியே ரிவர்ஸில் செய்து பார்த்தார் ஸ்ரீதர். அதாவது, ஏதோ ஒன்றிலிருந்து ஆக்ஸிஜனை உருவாக்கி வெளியே எடுப்பதற்குப் பதிலாக அதை ஒரு இயந்திரத்துக்குள் அனுப்பி, அதனோடு இயற்கையாகக் கிடைக்கும் எரிசக்தியை சேர்த்தால் என்ன நடக்கிறது என்று ஆராய்ந்து பார்த்தார். அட, என்ன ஆச்சரியம்! மின்சாரம் தயாராகி வெளியே வந்தது.

இனி அவரவர்கள் அவரவருக்குத் தேவையான மின்சாரத்தை இந்த இயந்திரம் மூலம் தயார் செய்து கொள்ளலாம் என்கிற நிலையை ஸ்ரீதர் உருவாக்கி இருக்கிறார். தான் கண்டுபிடித்த இந்தத் தொழில் நுட்பத்தை அமெரிக்காவில் செய்து காட்டிய போது அத்தனை விஞ்ஞானிகளும் அதிசயித்துப் போனார்கள். ஆனால் இந்த புதிய தொழில்நுட்பத்தை பயன்படுத்தி, வர்த்தக ரீதியில் மின்சாரம் தயாரிக்க வேண்டுமெனில் அதற்கான இயந்திரங்களை உருவாக்க வேண்டும். இதற்கு பெரிய அளவில் பணம் வேண்டும்.

இப்படிப்பட்ட தொழில்நுட்பத்தைப் உருவாக்கும் பிஸினஸ் பிளான்களுக்கு வென்ச்சர் கேப்பிட்டல் நிறுவனங்கள்தான் பணத்தை முதலீடு செய்யும். ஸ்ரீதருக்கும் அப்படி ஒருவர் கிடைத்தார். அவர் பெயர், ஜான் டூயர். சிலிக்கன் பள்ளத்தாக்கில் பிரபலமாக இருக்கும் மிகப் பெரிய வென்ச்சர் கேப்பிட்டல் நிறுவனமான கிளீனர் பெர்க்கின்ஸை சேர்ந்தவர் இந்த ஜான் டூயர். அமெரிக்காவில் மிகப் பெரும் வெற்றி கண்ட நெட்ஸ்கேப், அமேசான், கூகுள் போன்ற நிறுவனங்கள் இன்று பிரம்மாண்டமாக வளர்ந்து நிற்கக் காரணம், ஜான் டூயர் ஆரம்பத்தில் போட்ட முதலீடுதான்.
கூகுள் நிறுவனத்தை ஆரம்பிக்க ஜான் டூயர் தொடக்கத்தில் போட்ட முதலீடு வெறும் 25 மில்லியன் டாலர்தான். ஆனால், ஸ்ரீதரின் தொழில்நுட்பத்தை வர்த்தக ரீதியில் செயல்படுத்த ஜான் டூயர் போட்ட முதலீடு 100 மில்லியன் டாலர்.

இது மிகப் பெரும் தொகை. என்றாலும் துணிந்து முதலீடு செய்தார் ஜான். காரணம், ஸ்ரீதர் கண்டுபிடித்த தொழில்நுட்பம் சுற்றுச்சூழலுக்கு உகந்தது. பொதுவாக மின் உற்பத்தி செய்யும்போது சுற்றுச்சூழல் பிரச்னைகள் நிறையவே எழும். அது நீர் மின் உற்பத்தியாக இருந்தாலும் சரி, அனல் மின் உற்பத்தியாக இருந்தாலும் சரி. எனவே சுற்றுச்சூழலுக்கு எந்த வகையிலும் பங்கம் வராத மின் உற்பத்தித் தொழில்நுட்பத்துக்கு மிகப் பெரிய வரவேற்பு இருக்கும் என்று நினைத்தார் அவர். தவிர, ஸ்ரீதரின் தொழில்நுட்பத்தைக் கொண்டு குறைவான செலவில் மின்சாரம் தயார் செய்ய முடியும். இந்த பாக்ஸிலிருந்து உருவாகும் மின்சாரம் குறைந்த தூரத்திலேயே பயன்படுவதால் மின் இழப்பு என்கிற பேச்சுக்கே இடமில்லை. இது மாதிரி பல நல்ல விஷயங்கள் ஸ்ரீதரின் கண்டுபிடிப்பில் இருப்பதை உணர்ந்ததால் அவர் அவ்வளவு பெரிய தொகையை முதலீடு செய்தார்.

நல்லவேளையாக, ஜான் டூயரின் எதிர்பார்ப்பு பொய்க்கவில்லை. கிட்டத்தட்ட எட்டு ஆண்டுகள் கஷ்டப்பட்டு பலரும் உழைத்ததன் விளைவு இன்று 'ப்ளூம் பாக்ஸ்' என்கிற மின்சாரம் தயாரிக்கும் பாக்ஸ் தயார் செய்துள்ளார்.

சுமார் 10 முதல் 12 அடி உயரமுள்ள இரும்புப் பெட்டிதான் ஸ்ரீதர் உருவாக்கியுள்ள இயந்திரம். இதற்கு உள்ளே ஆக்ஸிஜனையும் இயற்கை எரிவாயுவையும் செலுத்தினால் அடுத்த நிமிடம் உங்களுக்குத் தேவையான மின்சாரம் தயார். இயற்கை எரிவாயுவுக்குப் பதிலாக மாட்டுச்சாண வாயுவையும் செலுத்தலாம். அல்லது சூரிய ஒளியைக் கூட பயன்படுத்தலாமாம். இந்த பாக்ஸ்களை கட்டடத்துக்குள்ளும் வைத்துக் கொள்ளலாம். வெட்ட வெளியிலும் வைத்துக் கொள்ளலாம் என்பது சிறப்பான விஷயம்.

உலகம் முழுக்க 2.5 பில்லியன் மக்கள் மின் இணைப்புப் பெறாமல் இருக்கிறார்கள்ஆப்பிரிக்காவில் ஏதோ ஒரு காட்டில் இருக்கும் கிராம மக்களுக்கு மின்சாரம் கொடுத்தால், அதனால் அரசாங்கத்துக்கு எந்த லாபமும் இல்லை என்பதால் அவர்கள் மின் இணைப்புக் கொடுப்பதில்லை. கிராமத்தை விட்டு வந்தால் மட்டுமே பொருளாதார ரீதியில் முன்னேற முடியும் என்கிற நிலை அந்த கிராம மக்களுக்கு. ஆனால் இந்த 'ப்ளூம் பாக்ஸ்' மட்டும் இருந்தால் உலகத்தின் எந்த மூலையிலும் மின்சாரம் தயார் செய்யலாம்'' என்கிறார் ஸ்ரீதர். ஒரு 'ப்ளூம் பாக்ஸ்' உங்களிடம் இருந்தால் இரண்டு வீடுகளுக்குத் தேவையான மின்சாரம் கிடைத்துவிடும். இதே பாக்ஸ் இந்தியாவில் இருந்தால் நான்கு முதல் ஆறு வீடுகளுக்குத் தேவையான மின்சாரம் கிடைத்துவிடும்.

அமெரிக்க வீடுகளில் அதிக மின்சாரம் பயன்படுத்தப்படுவதே அங்கு வீடுகளின் எண்ணிக்கை குறையக் காரணம். இன்றைய தேதியில் அமெரிக்காவின் 20 பெரிய நிறுவனங்கள் ஸ்ரீதரின் தொழில்நுட்பத்தை பயன்படுத்தி மின்சாரம் தயார் செய்கின்றன. கூகுள் நிறுவனம்தான் முதன் முதலாக இந்தத் தொழில்நுட்பத்தை வாங்குவதற்கான கான்ட்ராக்ட்டில் கையெழுத்திட்டது. 'ப்ளூ பாக்ஸ்' மூலம் கூகுள் உற்பத்தி செய்யும் 400 கிலோ வாட் மின்சாரமும் அதன்
ஒரு பிரிவுக்கே சரியாகப் போகிறது. வால் மார்ட் நிறுவனமும் 400 கிலோ வாட் மின்சாரம் தயாரிக்கும் பாக்ஸை வாங்கி இருக்கிறது. இப்போது Fedex, E bay, கோக்கா கோலா, அடோப் சிஸ்டம், சான் பிரான்சிஸ்கோ ஏர்போர்ட் போன்ற பல நிறுவனங்களும் இந்த புதிய தொழில்நுட்பத்தைப் பயன்படுத்தி மின்சாரம் தயார் செய்கின்றன.
100 கிலோ வாட் மின்சாரம் தயார் செய்யும் ஒரு பாக்ஸின் விலை 7 முதல் 8 லட்சம் டாலர்! அட, அவ்வளவு பணம் கொடுத்து வாங்க வேண்டுமா? என நீங்கள் நினைக்கலாம். ஆனால் இந்தத் தொழில்நுட்பத்தைப் பயன்படுத்தும் E bay நிறுவனம் கடந்த ஆண்டு ஸ்ரீதரிடமிருந்து ஐந்து பாக்ஸ்களை வாங்கியது. தனக்குத் தேவையான 500 கிலோ வாட் மின்சாரத்தை இந்த பாக்ஸின் மூலமே தயார் செய்துவிடுகிறது. இந்த பாக்ஸ்களை வாங்கிய ஒன்பதே மாதத்துக்குள் 1 லட்சம் டாலர் வரை மின் கட்டணத்தை சேமித்திருக்கிறதாம் E bay.


இன்னும் ஐந்து முதல் பத்து ஆண்டுகளில் அமெரிக்காவின் பல வீடுகளில் இந்த 'ப்ளூம் பாக்ஸ்' இருக்கும். சாதாரண மனிதர்களும் இந்த பாக்ஸை வாங்கி பயன்படுத்துகிற அளவுக்கு அதன் விலை 3,000 டாலருக்குள் இருக்கும்'' என்கிறார் ஸ்ரீதர். அந்த அளவுக்கு விலை குறையுமா என்று கேட்டால், ஒரு காலத்தில் லட்சத்தில் விற்ற கம்ப்யூட்டர் இன்று ஆயிரங்களுக்குள் கிடைக்கிறதே என்கிறார்கள் ஸ்ரீதரின் ஆதரவாளர்கள். ஸ்ரீதரின் இந்த தொழில்நுட்பம் எதிர்காலத்தில் நிஜமாகும் பட்சத்தில் உலகம் முழுக்க மக்கள் அந்தத் தமிழரின் பெயரை உச்சரிப்பார்கள் என்பதில் சந்தேகமில்லை